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NFL Player Representation
Every Player
Deserves a
Real Advocate
NFLPA-certified agent and licensed attorney fighting for your career
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NFL Player Representation

Every Player
Deserves a
Real Advocate

At PSM, we don't rank our clients by round or roster spot. Whether you're a first-round pick, an undrafted free agent fighting for a practice squad role, or a veteran searching for your next opportunity — you get the same level of attention, strategy, and commitment.

As an NFLPA-certified agent and a licensed attorney, Joseph A. Frio, Esq. personally manages every client relationship. From 2016-2023, Joseph worked alongside experienced NFL Agents Hadley Engelhard and James Ulrich negotiating NFL contracts and pursuing marketing opportunities for professional clients — bringing that elite-level negotiating experience to every player he represents. There's no passing you off to a junior associate. Your career strategy, contract negotiations, marketing opportunities, and legal protections all run through one person who answers directly to you. Joseph has also coached football at Saint Joseph's Preparatory School since 2018, bringing coaching perspective to his agent and legal work.

24/7 Availability
When opportunity calls — a workout, a tryout, a last-minute roster move — your agent picks up. Period.
Career Architecture
We build long-term career roadmaps — not just chase the next contract. From the field to the front office, we plan for every chapter.
Legal-First Protection
Every contract, endorsement, and business deal is reviewed by a licensed attorney — not just an agent with a sales target.
Marketing & Brand Growth
We actively pursue NIL deals, endorsements, and brand partnerships to grow your income and visibility — no matter your depth chart position.
"
The best agents don't just get you paid — they change what you believe is possible for your career.
Joe Frio, Esq. — Principal Agent & Attorney, PSM
How We Work

Our NFL Representation Process

01

Initial Strategy Meeting

We meet to understand your career goals, family priorities, and financial needs. No generic playbooks — your strategy is uniquely yours.

02

Market Positioning

We position you in the market — identifying NFL teams, coaches, and scouts who align with your skillset and career trajectory.

03

Contract Negotiation

When offers arrive, we negotiate aggressively on salary, guarantees, incentives, and long-term protections — attorney-to-attorney.

04

Career Management

Beyond signing day — we manage your roster moves, endorsement opportunities, and off-field brand while protecting your legal interests every step.

Your NFL Career Starts With The Right Team Behind You

NFLPA-Certified. Attorney-Backed. Player-First.

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Personal Agent Attention

Joe Frio manages every relationship personally. Your calls get answered. Your needs get prioritized. You're not a roster number.

Attorney-Level Contract Protection

Every NFL contract reviewed and negotiated by a licensed Pennsylvania attorney. We catch predatory clauses and protect your rights.

Career-Long Partnership

We're with you from draft day through retirement planning. Your success is our success. That's a partnership, not a transaction.