ABOUT PSM

Trust. Protection. Results.

Meet the team redefining athlete representation

Why Process Sports Management

Trust.
Protection.
Results.

Joseph A. Frio, Esq. is an NFLPA-certified agent, licensed Pennsylvania attorney, active football coach at Saint Joseph's Preparatory High School in Philadelphia, PA, and Sports Law Professor at LaSalle University. He is one of the rare agents in the country who combines all four credentials — meaning every single line of every contract is personally reviewed by a lawyer who answers to the Pennsylvania Bar, understands the game from a coaching perspective, and teaches NIL law to the next generation of lawyers.

From 2016-2023, Joseph worked alongside experienced NFL Agents Hadley Engelhard and James Ulrich negotiating NFL contracts and pursuing marketing opportunities for professional clients. Since 2023, Joseph has practiced law alongside experienced attorney Ronald J. Cappuccio, Esq., helping business owners structure their companies for financial success and liability protection. Since 2018, Joseph has coached football at Saint Joseph's Preparatory School, helping young men achieve success on and off the field. As a Sports Law Professor, Joseph educates LaSalle undergraduate students on Name, Image, and Likeness (NIL) law and relevant NCAA policy. This isn't just representation — it's full-spectrum athlete protection.

Attorney + Agent Dual Credential
A licensed PA attorney who personally reviews every contract line-by-line. No mega-agency can credibly offer this level of legal protection at the individual client level.
Active Football Coach & Professor
Active football coach at Saint Joseph's Preparatory High School since 2018, developing young men on and off the field. Sports Law Professor at LaSalle University, teaching NIL law and NCAA policy to the next generation of lawyers.
Holistic Service Model
We don't just negotiate deals. We form LLCs, open business bank accounts, coordinate with financial advisors, handle estate planning, manage eligibility disputes, and navigate buyout damages.
Multi-Sport Pipeline
Deep roots across football and basketball — from the private Catholic high school ecosystem to D1 programs nationwide. Trusted by families who value character, discipline, and results.

Our Team

Contact Us →
Joseph A. Frio, Esq.
Founder & Lead Agent · jfrio@prosportmgt.com · (610) 550-1570

Joseph Frio is an NFLPA certified agent, licensed attorney, football coach at Saint Joseph's Preparatory High School in Philadelphia, PA, and Sports Law Professor at LaSalle University.

From 2016–2023, Joseph worked alongside experienced NFL Agents Hadley Engelhard and James Ulrich negotiating NFL contracts and pursuing marketing opportunities for NFL clients. Since 2023, Joseph has practiced law alongside experienced attorney Ronald J. Cappuccio, Esq., specifically helping business owners structure their companies to prepare them for financial success and limit their potential liability.

Since 2018, Joseph has coached football at Saint Joseph's Preparatory School in Philadelphia, PA, helping to further the school's mission of developing and mentoring young men who are able to achieve success on and off the football field.

As a Sports Law Professor, Joseph educates LaSalle undergraduate students on Name, Image, and Likeness (NIL) law and relevant NCAA policy, in addition to legal issues that arise in professional sports.

Joseph founded Process Sports Management because he is passionate about helping athletes build a team of trusted, experienced professionals.

Aaron Donalson
Head of Athlete Marketing · adonalson@prosportmgt.com · (680) 254-2447
Aaron Donalson has built a successful career in Sales and Sports Marketing, working with athletes, brands, and organizations to create authentic partnerships and impactful activations. A former high school all-state football standout who continued his career at the University of Delaware and Sacred Heart University — later earning tryouts with NFL and CFL teams — Aaron brings a unique ability to understand the athlete's perspective while delivering results for brand partners. His combination of marketing expertise, consumer behavior insight, and relationship-building sets him apart in the NIL and sports business space, consistently aligning athlete identity with brand strategy to create partnerships that resonate with fans and drive real engagement.
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The best agents don't just get you paid — they change what you believe is possible for your career.
Joe Frio, Esq. — Principal Agent & Attorney, PSM
14+
Athletes
Six Figure
NIL Deals
All
Sports Welcomed
100%
Attorney-Reviewed

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